Scientific conferences

I am at a scientific conference. I am here to passively wage war against my competitors. It all seems so silly. Especially disturbing is how gullible the scientists are. A slick production by a marketing pro in the guise of a technical expert will convince even the usually most demanding of scientists, as I learned in a sickening way a few weeks ago. A scientist in my group came home gushing about this one presentation that is actually almost fraudulent in the lack of controlled data that undepins their lab's Grand Assertions...

Style for middle aged women

Why isn't there any? I think I need to fill a void, that is, a blog about stylish flattering clothing for grown up women. I find it appalling that our choices are j.jill and Chico and cold water creek. I'm not dead yet and don't want to dress like I have totally given up. Any help would be appreciated.